In a client-side setup, the viewport for the streaming media loads the ad before the episode or film is shown. However, there are two main types of OTT marketing set-ups: OTT advertising is much like legacy media advertising, typically taking place between songs or episodes, but it is delivered through OTT streaming platforms. Spotify is considered an OTT platform in the audio streaming space for both music and podcasts, while WhatsApp, Telegram, Slack, and Signal are considered OTT platforms in the internet messaging space.įree-to-access services offer a golden opportunity for mobile marketers. Netflix, Amazon Prime, HBO Max, Disney+, Hulu, and YouTube are OTT providers in the video streaming space. The most commonly referred to OTT service is video streaming. The content that is streamed can include video, music, and messaging. OTT describes the platform that delivers streaming content via the internet across devices including mobile phones, smart TVs, computers, and tablets. What is the difference between OTT and streaming? Some platforms offer a mix, providing tiered packages that allow users to either access for free with ads or pay for an ad-free experience. Many OTT services now operate on a paid subscription basis, but a large number run advertisements on their platform as an alternative monetization method. There are two types of OTT streaming pay-to-access and free-to-access. But before we jump into OTT advertising, let’s clear up some confusion.
This transition has big implications for mobile advertising.
Now, users can sign up to OTT streaming platforms and access their content over the internet. In previous years, a consumer would take out a cable subscription and their cable TV provider would be responsible for the supply and availability of programming. OTT stands for “over-the-top” and refers to technology that delivers streamed content over the internet.
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